Designed to play integral role in credit union marketing efforts

The catalog, "Checks that Reflect You," offers new and updated check designs and accessories that fit credit union members' dynamic lifestyles. The catalog has been redesigned to become an even more practical and effective integral component in a credit union's marketing strategies.

"Liberty's new catalog was driven by market research, including extensive input from credit unions," said Brian Burke, Liberty director of marketing. "We've listened to our customers, and responded with a catalog that offers variety and value to all credit union members. We believe the catalog will be a powerful marketing tool that will help credit unions increase checking penetration, cross-sell other financial products and establish primary financial institution status."

Highlights of the catalog include:

• New check styles—National Geographic; Habitat for Humanity; and the World Wildlife Fund and many new styles debut in the new catalog.
• Business products—Home office and small business needs are met with Liberty's Executive Business, Desk Manager, laser and continuous check products.
• Re-designed check styles—Many checks—including Mirage, Pastel Colors and Education—will have a new look for 2000.
• New products—Personalized, self-adhesive labels; more than a dozen new leather checkbook covers; leather card holders; beeping wallet and clutch; and checkbook calculators are all new additions to Liberty's dynamic offering of products.

Liberty, the credit union movement's leading provider of payment systems and marketing services, now partners with nearly 5,000 credit unions.

For more information, contact Rick Foy, Liberty public relations manager, at 800-607-2435, ext. 2436.